Church Digital Outreach and Growth

Reach is not the goal; a person in a seat, or a person who is less alone on a Tuesday, is the goal. This hub is about the distance between the two — how people find a church online, what makes them consider visiting, and what a church can honestly measure along the way.

The Digital First Impression Happens Before the Parking Lot

By the time a first-time guest reaches your parking lot, they've already formed an opinion of your church online. Here's what actually shapes it.

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The Clip as an Invitation: Getting Members to Share

Asking members to invite friends to church rarely works when the ask is a flyer. A clip they actually want to share is a different kind of ask.

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Church Social Media Metrics Worth Watching

Follower counts feel like the obvious number to track, but they're rarely the one that tells you anything useful. Here's what actually matters.

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Turning Viewers Into Visitors: The Gap Nobody Plans For

A growing online audience and a growing Sunday attendance are two different numbers. Here is what usually sits between them, and how to close the gap.

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Video on a Church Website: What Belongs Where

Most church websites either have no video or too much of it in the wrong place. Here is a simple map of what belongs where, and why.

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Your Church's Google Business Profile Is Probably Wrong

The Google listing most churches never claimed, or claimed years ago and forgot — and why it's often the first thing a newcomer actually checks.

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How Sermon Clips Drive Church Growth in 2026

Your Sunday sermon is already your best content. Here's how to turn it into the kind of short-form video that actually grows a church's reach — without a dedicated media team.

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How People Actually Find a Church Online

The real path someone takes from deciding to look for a church to walking into one, and what that path means for where your church needs to show up.

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How Churches Can Use Social Media to Maximize Year-End Giving

Most churches treat year-end giving as a single email blast. Here's how to build a 10-week social media campaign that meets your congregation where they already are, and compels them to give.

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How to Get More Views on Church Reels (Without Paying for Ads)

Most church Reels plateau at a few hundred views and stay there. Here's what separates the clips that break out from the ones that die in the algorithm.

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Church Social Media Strategy: A Practical Guide for 2026

Most church social media advice is written for mega-churches with full media departments. This one is for the rest of us: the one- or two-person team trying to figure out what to post and whether it's working.

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