Meet the Founder
Five years of late Monday nights editing sermon clips taught me one thing: churches deserve better tools.
Founder & CEO
I never planned to start a tech company. I planned to serve my church — and that's exactly what I did for five years.
I was the person who showed up early on Sundays to set up cameras. The one who stayed late to make sure the livestream didn't cut out during the altar call. The one who spent every Monday night — after my actual job — editing sermon clips so our pastor's message could reach people who couldn't make it to service.
"Four hours every Monday. Trimming, captioning, reformatting for Instagram, TikTok, YouTube, Facebook. Every. Single. Week. I loved the mission. I hated the process."
I started volunteering at my church's media ministry in 2021. Back then, "social media strategy" meant posting the Sunday bulletin to Facebook. But I saw the potential — our pastor was delivering incredible messages, week after week, and they were reaching maybe 200 people in the building. Those messages could reach thousands.
So I taught myself video editing. Bought a ring light. Figured out how to pull clips from our livestream recordings. Started posting 2-3 clips a week to Instagram and TikTok.
And it worked. Our church's Instagram went from 340 followers to 4,200 in eight months. People started showing up on Sundays saying they "found us on TikTok." One family drove 45 minutes because a clip about forgiveness found them during the hardest week of their marriage.
That's when I realized this wasn't just marketing — it was ministry.
But here's what nobody saw: I was burning out. Every Monday night, 9 PM to 1 AM, hunched over my laptop. Trimming clips. Writing captions. Resizing for three different platforms. Adding subtitles frame by frame. Then doing it all again the next week.
One Wednesday night, my pastor pulled me aside after Bible study. He could tell something was off. I broke down — I told him I loved what the clips were doing for our church, but I couldn't keep this up. I had a full-time job. I was missing small group. My husband barely saw me on Mondays anymore.
He said something I'll never forget: "Sammi, the calling is right. But the method has to be sustainable. God doesn't call us to burn out — He calls us to bear fruit."
That conversation changed everything. I started looking for tools that could help. Tried every video editing app, every AI tool, every "sermon repurposing" service I could find. Some were too expensive. Some had no idea what a sermon even was. Most produced clips that felt soulless — technically fine, but missing the heart of the message.
So I started building my own solution. Not because I wanted to start a company — because I wanted to get my Monday nights back while still serving my church.
I partnered with AI engineers who shared my faith. We built a system that could find the most powerful moments in a sermon, add broadcast-quality captions, format for every platform, and even layer in B-roll — all in minutes instead of hours. But we made one rule that we'd never break:
Every single clip gets reviewed by a real human before it goes out.
Because AI is fast, but it doesn't understand the weight of a pastor's pause before the altar call. It doesn't know that the tears in row three during that illustration weren't sadness — they were breakthrough. It doesn't catch when a clip cuts off right before the most important sentence.
Humans do. And that's the difference.
I shared what I'd built with a few other churches. Word spread. Within three months, I was helping 30 churches get their sermons onto social media — most of them for the first time ever. Communications directors who'd been drowning in editing work were finally able to focus on strategy instead of production. Pastors were seeing their messages reach people they'd never met.
That's when I knew this wasn't just my solution. It was something the Church needed.
Began running cameras and livestreams at my church. Realized our amazing sermons were only reaching the people in the room.
Taught myself video editing and started posting sermon clips. Church Instagram grew from 340 to 4,200 followers. Families started visiting because of TikTok.
Four-hour Monday night editing sessions caught up with me. Tried every tool on the market — nothing understood church content the way it needed to.
Partnered with AI engineers who shared my faith. Created a system that could do in 20 minutes what took me 4 hours — with human review built in.
Opened the platform to other churches. Within 3 months, 30 churches were using it. By year end, over 500 churches trusted us with their sermons.
Now delivering thousands of clips every month across 30+ denominations. And still attending church every Sunday — without the Monday night burnout.
These aren't corporate values on a wall. They're the convictions that guide every decision I make.
Every church we serve is a partnership in the Great Commission. I pray over this work. I take it personally when a clip doesn't land — because I know what that sermon meant to the pastor who preached it.
AI finds the moments. Humans feel them. Every clip is reviewed by someone who understands that a sermon about grace hits different than a sermon about tithing. We will never fully automate the human touch.
I've sat in those budget meetings. I know what it feels like to justify every line item to the elder board. Our pricing exists because I believe every church — from 50 members to 5,000 — deserves professional content.
You shouldn't have to choose between quality and your sanity. Your volunteer media team shouldn't dread Mondays. Great content and healthy teams aren't mutually exclusive.
I don't care about your follower count. I care about the single mom who found your sermon clip at 2 AM and felt seen for the first time in months. That's the metric that matters.
No hidden fees. No annual contracts. No 'gotcha' pricing tiers. I run this the way I'd want a vendor to treat my church — with honesty, simplicity, and respect for your stewardship.
A note from Sammi
"If you're the person at your church who stays late, edits the clips, manages the socials, and does it all because you love your community — I built this for you. You deserve to serve without sacrificing yourself."
Sammi
Founder, Sermon Clips
500+
Churches Served
15,000+
Clips Delivered
5 yrs
In Church Media
4.9★
Customer Rating
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